CBS's Scorpion was a decent hit this year, but it won't return the network to the top |
Network upfronts –
where the networks all come together to announce their fall schedules and pitch
their new shows to advertisers – are here, which means the 2014-15 television
season is quickly coming to a close. I’ll
probably have a season wrap-up post at the end of May, but I wanted to take a
quick look at each network and its shows before upfronts hit. Next up is the network which will almost
certainly be the 2015-16 champion: CBS
I made be getting a bit ahead of myself crowning CBS as next
year’s champion in May, but it isn’t too hard to subtract the ratings NBC got
for the Super Bowl this year, add them to CBS’s ratings average (since they
will air the Super Bowl next year), and realize that CBS would be sitting about
two-tenths of a point ahead of NBC at this point if they had the rights to the previous Super
Bowl. Absent a schedule-consuming
megahit like American Idol, sports
have begun to rule the broadcast landscape and both NBC and CBS have taken
advantage of the shift. For that reason,
they’re going to finish 2015 in first and second place, respectively, and look
to hold those positions for the foreseeable future.
All is not clear skies ahead for CBS, though. The network that I once lauded for its pure,
top-to-bottom strength has developed serious flaws throughout
its schedule. Fridays are a disaster
(though this is an industry-wide issue) and Sundays haven’t been much
better. Throw in quickly diminishing
9:00pm ratings and more than half the network’s fall schedule pulled
below-average ratings, something unheard of even two years ago.
Exacerbating CBS’s issues is the failure of its shows (The Big Bang Theory excepted) to repeat respectably. As recently as three seasons ago, the network
was able to pull repeat ratings that other networks would kill for. Just picking one random Monday night in
January 2012, CBS’s lineup looked like this:
How I Met Your Mother
– 2.5 rating
2 Broke Girls – 2.7
Two and a Half Men
– 3.0
Mike & Molly –
2.3
Hawaii Five-0 – 1.7
And those were for repeats. Compare that to CBS’s best repeat night this
season, in December, when NCIS and NCIS: New Orleans topped out at a
1.4. Certainly, this is not a phenomenon
that is unique to the eye network, but more than any other in recent years, CBS
has relied on decently-performing repeats to buoy its schedule. Last year, the network aired fifty-seven
percent more repeat hours than ABC (NBC’s and Fox’s numbers were even lower). But as those numbers decline, CBS will need
to start airing more original programming and will need to figure out how to
boost those shows’ ratings.
The Question –
How does CBS fix Friday and Sunday? In recent years, the network has been willing
to settle for low-rated, syndicated or near-syndication dramas. While this might be a sound corporate
strategy, especially as they air more and more in-house productions, it’s not
having a great impact on their overall numbers.
CBS renewed four of its five fall shows from those nights, none of which
averaged better than a 1.4 rating. Maybe
they’re fine with this. After all, there’s
money in cranking out twenty-two episodes of a CBS-produced procedural that has
a syndication deal guaranteeing $1m to $1.5m per episode. But it's not helping their current numbers at all.
The Numbers –
CBS is cruising for a second-place finish in Live+Same Day
ratings, currently averaging a 1.78 rating and likely to finish around a 1.75,
about an eight percent drop from 2014-15. We’ve
talked about the network’s problems on Friday and Sunday nights, but they did
have a few successes this year. Scorpion and NCIS: New Orleans both debuted to big numbers and settled in as
solid successes. The Big Bang Theory, while no longer the monster it once was, is
still the second-highest-rated show on network television and was successfully
able to build both Mom (up ten
percent year-over-year) and The Odd
Couple. CBS still has a lot of hits,
which is maybe why it can afford to give so much time over to low-rated
syndication babies.
The Schedule –
Monday –
7:00pm – The Big Bang Theory (4.32 average rating)/The Millers (1.68) – 2 Broke
Girls (2.05)/Mike & Molly (2.07)
8:00pm – Scorpion (2.30)
9:00pm – NCIS: Los Angeles (1.62)
The trouble with projecting CBS’s schedule is that I always
predict them to stay mostly steady and they always end up making big
moves. For example, I never would have
predicted they would pull comedies from the 8:00 Monday hour last year, but
here we are and it looks to have worked.
Scorpion came out of the gate
hot before cooling off a bit in the spring, but it was a solid, reliable player
that, when paired with NCIS:LA,
really helped boost the night. Some
strange, early season shuffling* probably hurt The Millers a bit, but once 2
Broke Girls and Mike & Molly
settled in, this turned into CBS’s strongest top-to-bottom night. For next year, I don’t expect this lineup to
change at all.
* Mom was originally slated to follow The Big
Bang Theory but just days before the
season began, CBS announced that the show would shift to Thursdays instead,
once the NFL games finished and that, following three weeks of Big Bang repeats, The Millers would move to Mondays. The move
worked for Mom, not so much for The
Millers.
Tuesday –
7:00pm – NCIS (2.44)
8:00pm – NCIS: New Orleans (2.10)
9:00pm – Person of Interest (1.55)
NCIS and its
newest spinoff did pretty much exactly what was expected of them. The big surprise here was how much Person of Interest dropped throughout
the season, ultimately hitting a 1.1 rating for its finale. CBS’s renewal announcements were delayed
several days apparently because the network was in tense negotiations with
Warner Bros. over the future of the show.
Current rumors have Person of
Interest getting renewed for only thirteen episodes, indicating a possible
planned final season, a la The Mentalist
this past season. That likely means a
trip to Friday or Sunday or maybe Wednesday night as a bridge program between Survivor seasons. The only other question then is whether a new
drama slots in at 9:00 or NCIS: New
Orleans shifts down to make room for a new show at 8:00.
Wednesday –
7:00pm – Survivor (2.30) – The Mentalist (1.34) – Survivor
(2.30)
8:00pm – Criminal Minds (2.14)
9:00pm – Stalker
(1.52) – CSI: Cyber(1.44)
This spring lineup could come back entirely intact, though Cyber has taken a recent downturn in the
ratings. I’m a little surprised that Criminal Minds has never found its way
to 9:00 but, if CBS hasn’t done it yet, I don’t see why they would now. It’s also, frankly, amazing that Survivor manages to remain a top-five
show on the network even after sixteen years.
Thursday –
7:00pm – Thursday Night Football (4.58) – The Big
Bang Theory (4.32)/Mom (2.28) – The Big Bang Theory (4.32)/The
Odd Couple (2.25)
8:00pm – Thursday Night Football (4.58) – Two and a Half Men (2.26)/The McCarthys (1.50)/Mom
(2.28)
9:00pm – Thursday Night Football (4.58) – Elementary
(1.29)
Thursday Night
Football wasn’t the smash hit that CBS was likely hoping for, mostly thanks
to terrible matchups and a surprising number of blowouts, but it still gave big
numbers and allowed the network to cut down on repeats. I’m assuming they aren’t planning to run
regularly schedule Big Bang repeats
in the fall as they did this spring but, honestly, the ratings weren’t that
bad. I expect this schedule to stay much
the same with the possible exception of Elementary
making room for a different show.
But, really, there’s nowhere else to put it except possibly on Sundays
at 9:00.
Friday –
7:00pm – The Amazing Race (1.18) – Undercover
Boss (1.39) – The Amazing Race (1.18)
8:00pm – Hawaii Five-0 (1.25)
9:00pm – Blue Bloods (1.27)
CBS renewed this entire lineup which makes me fairly certain
that will it return relatively intact. It’s
not great and the ratings are likely to decline further, but it’s making CBS
money on an across-the-board low ratings night so more power to them, I guess.
Sunday –
7:00pm – Madame Secretary (1.41)
8:00pm – The Good Wife (1.21)
9:00pm – CSI (1.31) – Battle Creek (0.79)
CSI has been more
or less canceled, though plans are apparently being made for some kind of final
movie or shortened season, so we may not yet have seen its end. Frankly, this seems like a perfect spot to
move Elementary in order to get in
its fourth season needed for syndication since that’s all that Friday and
Sunday nights seem to be good for anymore.
It seems like such a waste of an NFL lead-in, especially compared to how
Fox handles its Sunday nights but, for
whatever reason, CBS has been willing to more or less punt Sunday nights in
recent years rather than try to shake anything up, so I can’t really predict
anything else.
CBS almost certainly has the 2015-16 ratings title in the
bag already in May. But even if the
Super Bowl can prevent an overall ratings decline, CBS is going to be seeing
some very ugly ratings next spring if they don’t figure out their scheduling
now. I know that there are a lot of
hidden factors that go into the financials of a company as vertically
integrated as this, but those financials don’t make the numbers look any better
to the public eye. Then again, I guess that’s
how television financials work now.
Tyler J Williams is a
professional librarian and an amateur television critic. You can reach him at TyTalksTV AT gmail DOT
com or on Twitter @TyTalksTV.